000			01083npc a2200181Ia 4500
008			140613s2012 xx 000 0 und d
060			_a658.827
100			_aAGARWAL, P K
245			_aAnalysis of the relationship between brand loyalty and market share _bA comparative study of durable and non durable products in Delhi
260			_c2012
300			_a53-61
520			_aThe paper aims to investigate and search the relationship which exists between brand dimentions(brand awareness, association of brand, loyalty of the brand, comparison of two market types which come into product categories; durables(television) and nondurables(toothpaste). The explicit aim of the paper is to analysie the strength link and shared influence existing in loyalty of a brand, and what are the depicted reason of brand repurchase and the commercial performance of a brand, and finlly, the market share of a brand.
653			_aBRAND LOYALTY
653			_aMARKET SHARE
700			_aKUMAR, PRADEEP
773			_oP14354 _nM _932626 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11264 _d11264