| 000 | 00982npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a368 | ||
| 100 | _aRAJESWARI, K | ||
| 245 |
_aPurchase decision of life insurance policyholders _bAn outlook |
||
| 260 | _c2012 | ||
| 300 | _a4-14 | ||
| 520 | _aThe life insurance industry in India has grown tremendously with increasing growth rate of industrialisation, infrastructure and saving rate and capital formation. India is on the threhold of rapid economic and social changes. The objective of thepaper to analyze the socio- economic profile of the policyholders in the study, to explore the order of preferences on various investment forms, to analyse the attitude of the insured towards the service rendered and determine the level of satisfaction obtaind by an insured. | ||
| 653 | _aLIFE INSURANCE POLICY | ||
| 700 | _aKARTHEESWARI, S | ||
| 773 |
_oP14354 _nM _932626 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11260 _d11260 |
||