| 000 | 00518nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 020 | _a0749465155 | ||
| 082 |
_a658.827 _bKAP-Q2 |
||
| 100 | _aKAPFERER, Jean-Noel | ||
| 245 |
_aNew strategic brand management _bAdvanced insights and strategic thinking |
||
| 250 | _aEd 5 | ||
| 260 |
_bKOGAN PAGE _aLONDON _c2012 |
||
| 300 |
_a492 _bPAPER BINDING |
||
| 650 | _aBRANDS AND TRADEMARKS | ||
| 650 | _aMARKETING - BRANDS & TRADEMARKS | ||
| 700 |
_a _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c10829 _d10829 |
||