000 00514nam a2200169Ia 4500
008 140613s2012 xx 000 0 und d
020 _a1259029220
082 _a658.8
_bCHA-Q2
100 _aCHATTOPADHYAY, Amitava
245 _aNew emerging market multinationals
_bFour strategies for disrupting markets and building brands
260 _bTATA MCGRAW-HILL
_aDELHI
_c2012
300 _a335
_bHARD BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _aBATRA, Rajeev
_e
942 _2ddc
_cBK
999 _c10721
_d10721