000 00387nam a2200145Ia 4500
008 140613s2008 xx 000 0 und d
082 _a658.8
_bJOU-P8
245 _aJournal of marketing (2008)
_bJuly-Dec
260 _bAMERICAN MARKETING ASSOCIATION
_aU S
_c2008
300 _a
_bHALF LEATHER
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _a
_e
942 _2ddc
_cBK
999 _c10547
_d10547