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1.
Consumer product development by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 1973(1976)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.575 WHI-L3.

2.
New product development and testing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LEXINGTON LEXINGTON 1989
Availability: Items available for loan: SSCBS Library (1)Call number: 658.575 HEN-M9.

3.
Winning at new products Accelerating the process from idea to launch by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS ADDISON-WESLEY 1993
Availability: Items available for loan: SSCBS Library (1)Call number: 658.575 COO-N3.

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