Ading bricks to clicks Predicting the patterns of cross channelelasticities over time
Material type:![Mixed materials](/opac-tmpl/lib/famfamfam/MX.png)
- 658.85
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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SSCBS Library | 76/3 | Available | P14400 |
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts seles in existing direct channels. A conceptual framework separates short and long term effect by analyzing the capabilities of a channel that help consumer accomplish their shopping goals.
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