The Indian rural market Emerging opportunities and challenges
Material type: Mixed materialsPublication details: 2014Description: 43-50Subject(s): NLM classification:- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 44/4 | Available | P15468 |
An estimated 68.84% of the total Indian population living in villages makes rurla India the 'next big thing' for businesses. The sheer size of rural India gives it a significant share in the total Indian market, which from the marketer's perspective, translates into a huge consumer base. However just like everything else in India, rural India too is changing.
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