What is quality? An inregrative framework of processes and states

By:

GOLDER, PETER N

Contributor(s):

MITRA, DEBANJAN

Material type:

Mixed materialsPublication details: 2012Description: 1-23Subject(s):

NLM classification:

658.4013

In: JOURNAL OF MARKETINGMSummary: Quality is acentral element in business strategy and academic research. Despite important research on quality, an opportunity for an integrative framework remains. The authors present an integrative frame work of quality that captures how firms and customers produce quality, how forms deliver and customers experience quality and how customers evaluate quality. the framework extends the literature in several ways.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/4	Available		P14466

Quality is acentral element in business strategy and academic research. Despite important research on quality, an opportunity for an integrative framework remains. The authors present an integrative frame work of quality that captures how firms and customers produce quality, how forms deliver and customers experience quality and how customers evaluate quality. the framework extends the literature in several ways.

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