Alliance portfolio resource diversity and firm innovation

By:

CUI, ANNA S

Contributor(s):

OCONNOR, GINA

Material type:

Mixed materialsPublication details: 2012Description: 24-43Subject(s):

NLM classification:

658.406

In: JOURNAL OF MARKETINGMSummary: This stduy takes a portfolio approach to examine the resource diversity of multiple alliance partners and its contribution to firminnovation. The authors argue that resource diversity in an alliance portfolio can only benefit innovation when resources and information are shared across alliances. They examine factors that may facilitate or inhibit information and resourc sharing across alliances and thus influence the realization of any benefit of portfolio resource diversity.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/4	Available		P14466

This stduy takes a portfolio approach to examine the resource diversity of multiple alliance partners and its contribution to firminnovation. The authors argue that resource diversity in an alliance portfolio can only benefit innovation when resources and information are shared across alliances. They examine factors that may facilitate or inhibit information and resourc sharing across alliances and thus influence the realization of any benefit of portfolio resource diversity.

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