Retailer private lablel margins The role of supplier and quality-tier differentiation

By:

BRAAK, ANNE TER

Contributor(s):

DEKIMPE, MARNIK G

Material type:

Mixed materialsPublication details: 2013Description: 86-103Subject(s):

RETAIL MANAGEMENT

NLM classification:

658.87

In: JOURNAL OF MARKETINGMSummary: The author show how new realities in the private lable (PL) landscape, including differential PL-sourcing relationships and differentiated, three tiered PL portfolios, affect the gross margins that retailers realize on their PLs. In addition, theyexamine the moderating role of the identity of the PL supplier (dual brander vs dedicated supplier). Retailer PL margins are lower for stockkeeping units from PL suppliers with whom the retailer shares a more intense relationship, as reflected in their relationship breadth and depth, but this negative effect can be countered through multisourcing.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/4	Available		P15033

The author show how new realities in the private lable (PL) landscape, including differential PL-sourcing relationships and differentiated, three tiered PL portfolios, affect the gross margins that retailers realize on their PLs. In addition, theyexamine the moderating role of the identity of the PL supplier (dual brander vs dedicated supplier). Retailer PL margins are lower for stockkeeping units from PL suppliers with whom the retailer shares a more intense relationship, as reflected in their relationship breadth and depth, but this negative effect can be countered through multisourcing.

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