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Results of search for 'ccl=au:"JHA, SHALINI"'
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JHA, SHALINI
SINGH, BHARTI
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1.
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Impact of ambient music and affability of sales persons on consumer behavior in a real retail setting with emphasis on gender difference
by
JHA, SHALINI
SINGH, BHARTI
Material type:
Mixed materials
Publication details:
2013
In:
INDIAN JOURNAL OF MARKETING
M
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2.
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Consumer behavior and moderating effect of frequency of visit in relation to atmospheric cues An experimental study
by
JHA, SHALINI
SINGH, BHARTI
Material type:
Mixed materials
Publication details:
2014
In:
INDIAN JOURNAL OF MARKETING
M
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Shaheed Sukhdev College of Business Studies Library
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