Your search returned 209 results.

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	101.	No cover image available More than words: The influence of affective content and linguistic style matches in online reviews on conversation rates by LUDWIG, STEPHAN RUYTER, KO DE Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	102.	No cover image available Good and gulit free The role of self accountability in influencing preferences for products with ethical attributes by PELOZA, JOHN WHITE, KATHERINE Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	103.	No cover image available Innovator's license A latitude to deviate from category norms by BARONE, MICHAEL J JEWELL, ROBERT D Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	104.	No cover image available Effect of in-store travel distance on unplanned spending Applications to mobile promotion strategies by HUI, SAM K INMAN, JEFFREY J Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	105.	No cover image available What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities? by MINTZ, OFER CURRIM, IMRAN S Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	106.	No cover image available Impact of product recalls on future product reliability and future accidents Evidence from the automobile industry by KALAIGNANAM, KARTIK KUSHWAHA, TATUN Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	107.	No cover image available Rising from the ashes How brands and categories can overcome product harm crises by CLEEREN, KATHLEEN HEERDE, HARALD J VAN Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	108.	No cover image available When do normative appeals influence sustainable consumer behaviors? by WHITE, KATHERINE SIMPSON, BONNIE Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	109.	No cover image available Can brands move in from the outside? How moral identity enhances out group brand attitudes by CHOI, WOO JIN WINTERICH, KAREN PAGE Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	110.	No cover image available An invesigation of the effectiveness of uncertainty in marketing promotions involving free gifts by LARAN, JULIANO TSIROS, MICHAEL Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	111.	No cover image available To buy or not to buy Comsumers' demand response patterns for healthy versus unhealthy food by TALUKDAR, DEBABRATA LINDSEY, CHARLES Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	112.	No cover image available The network value of products by OESTREICHER-SINGER, GAL LIBAI, BARAK Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	113.	No cover image available Portfolio dynamics and alliance termination The contingent role of resource dissimilarity by CIU, ANNA S Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	114.	No cover image available Consumer generated Ads Does awareness of advetising co creation help or hurt persuation by THOMPSON, DEBORA V MALAVIYA, PRASHANT Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	115.	No cover image available When value trumps health in a supersized world by HAWS, KELLY L WINTERICH, KAREN PAGE Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	116.	No cover image available Targting revenue leaders for a new product by HAENLEIN, MICHAEL LIBAI, BARAK Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	117.	No cover image available When humanizing brands goes wrong The detrimental effect of brand anthropomorphization amid product wrongdoings by PUZAKOVA, MARINA KWAK, HYOKJIN Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	118.	No cover image available Soada versus cereal and sugar versus fat Divers of healthful food intake and the impact of diabetes diagnosis by MA, YU AILAWADI, KUSUM L Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	119.	No cover image available When does recognition increase charitable behavior? Toward a moral identity- based model by WINTERICH, KAREN PAGE MITTAL, VIKAS Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	120.	No cover image available FDI in multi-brand retailing A case study of Maysore by MAHADEVASWAMY, G H NALINI, R Material type: Mixed materials Publication details: 2013 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

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Your search returned 209 results.