TY  - BOOK
AU  - AAKER, David A
AU  - KUMAR, V
TI  - Marketing research
SN  - 8126517916
U1  - 658.83 
PY  - 2009///
CY  - NEW DELHI
PB  - WILEY INDIA PVT. LTD.
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -