TY  - BOOK
AU  - LIGHT, Larry
AU  - KIDDON, Joan
TI  - Six rules for brand revitalization: Learn how companies like Mcdonald's can re-energize thier brands
SN  - 8131730126
U1  - 658.827 
PY  - 2010///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -