TY  - BOOK
AU  - KACHRU, Upendra
AU  - 
TI  - Exploring the supply chain: Theory and practice
SN  - 8174467348
U1  - 658.8 
PY  - 2009///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -