TY  - BOOK
AU  - UNDERHILL, Paco
AU  - 
TI  - Why we buy: The science of shopping
SN  - 1416595244
U1  - 658.8 
PY  - 2009///
CY  - NEW YORK
PB  - SIMON & SCHUSTER
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -