TY  - BOOK
AU  - BASU, Ron
AU  - WRIGHT, J Nevan
TI  - Total supply chain management
SN  - 8131217412
U1  - 658.8 
PY  - 2008///
CY  - USA
PB  - ELSEVIER
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -