TY  - BOOK
AU  - GHOSE, Amitabha
AU  - MUKHERJEE, Ishita
TI  - Globalisation of brand
T2  - ICFAI
SN  - 8131415221
U1  - 658.827 
PY  - 2008///
CY  - HYDERABAD
PB  - ICFAI
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -