TY - BOOK AU - KRISHNA, A V Bala AU - TI - Branding buliding: New dimensions T2 - ICFAI SN - 8131415108 U1 - 658.827 PY - 2008/// CY - HYDERABAD PB - ICFAI KW - BRANDS AND TRADEMARKS KW - MARKETING - BRANDS & TRADEMARKS ER -