TY  - BOOK
AU  - COLEMAN, Barrie Blake
AU  - 
TI  - Brand names and product dynasties: Lessons in retrospect
SN  - 8189975203
U1  - 658.827 
PY  - 2007///
CY  - CHENNAI
PB  - WESTLAND BOOKS PVT. LTD
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -