TY  - BOOK
AU  - PANDA, Tapan K
AU  - DONTHU, Navin
TI  - Marketing in the new global order: Challenges and opportunities
SN  - 8174465103
U1  - 658.8 
PY  - 2007///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -