TY  - BOOK
AU  - ZIKMUND, William G
AU  - BABIN, Barry J
TI  - Essentials of marketing research
SN  - 8131502813
U1  - 658.83 
PY  - 2007///
CY  - SINGAPORE
PB  - THOMSONS
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -