TY  - BOOK
AU  - MATHUR, U C
AU  - 
TI  - Product and brand management
SN  - 8174465499
U1  - 658.827 
PY  - 2007///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -