TY  - BOOK
AU  - SHANKER, Ravi
AU  - 
TI  - Services marketing: The Indian perspective
SN  - 8174462678
U1  - 658.8 
PY  - 2006///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -