TY  - BOOK
AU  - BERRY, Michael J A
AU  - LINOFF, Gordon S
TI  - Data mining techniques: For marketing, sales and customer relationship management
SN  - 8126505176
U1  - 006.331 
PY  - 2004///
CY  - NEW DELHI
PB  - DREAMTECH PRESS
KW  - KNOWLEDGE ACQUISITION
ER  -