TY  - BOOK
AU  - HAWKINS, Del I
AU  - MOTHERSBAUGH, David L
TI  - Consumer behavior: Building marketing strategy
SN  - 0071106685
U1  - 658.8342 
PY  - 2007///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -