TY  - BOOK
AU  - MCDANIEL, Carl
AU  - LAMB, Charles W
TI  - Introduction to marketing
SN  - 8131501574
U1  - 658.8 
PY  - 2006///
CY  - SINGAPORE
PB  - THOMSONS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -