TY  - BOOK
AU  - COPLEY, Paul
AU  - 
TI  - Marketing communications management: Concepts and theories, cases and practices
SN  - 813120765X
U1  - 658.8 
PY  - 2004///(2007)
CY  - USA
PB  - ELSEVIER
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -