TY  - BOOK
AU  - BHATTACHARJEE, C
AU  - 
TI  - Service marketing: Concepts, planning and implementation
SN  - 8174464778
U1  - 658.8 
PY  - 2006///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -