TY  - BOOK
AU  - ETZEL, Michael J
AU  - PANDIT, Ajay
TI  - Marketing: Concepts and cases
SN  - 0070600902
U1  - 658.8 
PY  - 2005///(2006)
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -