TY  - BOOK
AU  - KERIN, Roger A
AU  - PETERSON, Robert A
TI  - Strategic marketing problems: Cases and comments
SN  - 0131421840
U1  - 658.8 
PY  - 2004///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -