TY  - BOOK
AU  - BEST, Roger J
AU  - 
TI  - Market based management: Strategies for growing customer value and profitability
SN  - 812032806X
U1  - 658.8 
PY  - 2005///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -