TY - BOOK AU - JOHNSON, Winslow Bud AU - TI - Powerhouse marketing plans: 14 outstanding real life plans and what you can learn from them to supercharge your own compaigns SN - 0814472192 U1 - 658.8 PY - 2004/// CY - NEW YORK PB - AMACOM KW - MARKETING KW - MARKETING MANAGEMENT ER -