TY  - BOOK
AU  - DEBONIS, J Nicholas
AU  - BALINSKI, Eric
TI  - Value based marketing for bottom line success: 5 steps to creating customer value
SN  - 0070598371
U1  - 658.8 
PY  - 2003///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -