TY  - BOOK
AU  - KAPFERER, Jean-Noel
AU  - 
TI  - New strategic brand management: Creating and sustaining brand equity long term
SN  - 8175542918
U1  - 658.827 
PY  - 2004///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -