TY  - BOOK
AU  - LEPLA, F Joseph
AU  - DAVIS, Susan V
TI  - Brand driven: The route to integrated branding through great leadership
SN  - 0749437979
U1  - 658.827 
PY  - 2003///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -