TY  - BOOK
AU  - JAYACHANDRAN, S
AU  - 
TI  - Marketing management: Text and cases
SN  - 8174463631
U1  - 658.8 
PY  - 2004///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -