TY  - BOOK
AU  - GREGORY, James R
AU  - 
TI  - Best of branding: Best practices in corporate branding
SN  - 0070587361
U1  - 658.827 
PY  - 2004///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -