TY  - BOOK
AU  - PETTIES, Chuck
AU  - 
TI  - Techno brands: How to create and use brand identity to market, advertise and sell technology products
SN  - 8176494801
U1  - 658.827 
PY  - 2004///
CY  - NEW DELHI
PB  - VIVA BOOKS PVT. LTD.
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -