TY  - BOOK
AU  - BATTERLEY, Richard
AU  - 
TI  - Leading through relationship marketing: How winning organisations leverage stakeholder relationships to improve business performance
SN  - 007058396X
U1  - 658.8 
PY  - 2004///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -