TY  - BOOK
AU  - BATRA, Satish K
AU  - KAZMI, S H H
TI  - Consumer behaviour: Text and cases
SN  - 8174463615
U1  - 658.8342 
PY  - 2004///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -