TY  - BOOK
AU  - STONE, Merlin
AU  - WOODCOOK, Neil
TI  - Handbook of customer relationship marketing
SN  - 8124204306
U1  - 658.812 
PY  - 2004///
CY  - DELHI
PB  - CREST
KW  - CONSUMER SATISFACTION
KW  - MARKETING - CONSUMER SATISFACTION
ER  -