TY  - BOOK
AU  - KAPOOR, Jagdeep
AU  - 
TI  - 18 brand astras: Using brand abilities as weapons for CRISP brand building
SN  - 0761996567
U1  - 658.827 
PY  - 2003///
CY  - DELHI
PB  - RESPONSE BOOKS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -