TY  - BOOK
AU  - HAWKINS, Del I
AU  - BEST, Roger J
TI  - Consumer behavior: Building marketing strategy
SN  - 0070582343
U1  - 658.8342 
PY  - 2004///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -