TY  - BOOK
AU  - ELLWOOD, Iain
AU  - 
TI  - Essential brand book: Over 100 techniques to increase brand value
SN  - 0749438630
U1  - 658.827 
PY  - 2002///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -