TY  - BOOK
AU  - KAPFERER, Jean-Noel
AU  - 
TI  - Reinventing the brand: Can top brands survive the new market realities
SN  - 0749435933
U1  - 658.827 
PY  - 2001///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -