TY  - BOOK
AU  - ZIKMUND, William G
AU  - D'AMICO, Michael
TI  - Power of effective marketing
SN  - 0324125690
U1  - 658.8 
PY  - 2002///
CY  - SINGAPORE
PB  - THOMSONS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -