TY  - BOOK
AU  - HOFFMAN, K Douglas
AU  - BATESON, John E G
TI  - Essentials of services marketing: Concepts, strategies and cases
SN  - 9812406034
U1  - 658.8 
PY  - 2002///
CY  - SINGAPORE
PB  - THOMSONS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -