TY  - BOOK
AU  - CHURCHILL, Gilbert A
AU  - IACOBUCCI, Dawn
TI  - Marketing research: Methodological foundations
SN  - 0030331013
U1  - 658.83 
PY  - 2002///
CY  - NEW YORK
PB  - HARCOURT
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -